By Wayne McVicker
ISBN-10: 1932881026
ISBN-13: 9781932881028
A piercingly sincere and hugely own tale of ways a software program enterprise that by accident grew to become a dotcom darling and finally a $3 billion public corporation, survived its struggles within the face of daunting stumbling blocks. offers a wealth of perception, info, and recommendation for marketers. An unflinching examine either the darkish and the intense aspects of company tradition.
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Additional resources for Starting Something: An Entrepreneur's Tale of Corporate Culture
Sample text
I am still waiting for the wisdom, but I have quite a bit of experience. It was on that day that I made a formal resolution to write a book about my experiences at Neoforma. I believed that the richness and peculiarity of my experiences during these times was worth trying to communicate. It certainly felt strange enough to me to be worth exploring. March 1996 Neoforma incorporated. March 6, 1996 Inking It It was an inauspicious start. Neoforma’s official beginning can be traced to a day more than three years earlier than our IPO filing.
Over time, I became increasingly frustrated with my peers’ lack of enthusiasm for technology. And I didn’t quite fit comfortably into any niche in the firm. My tendency to dress casually, if not carelessly, and the fact that I didn’t wear shoes very often weighed heavily in the minds of my bosses against the fact that I was very good at my job. I decided that it was time for me to move on, but I didn’t know where to go. And that’s when Dwight called me. Dwight had worked with me at the same firm a few years back.
I didn’t understand how it worked or what software was used to make things work or even what the computers that ran things looked like. I didn’t know why there was a “www” prefix in front of so many Web addresses. What I did know was that this medium had the potential to solve many of the problems and reduce the costs associated with traditional media distribution. I asked people I knew who seemed to know more about this stuff than I did where to go for website construction. Nobody could give me recommendations.