By Andrew J. Sherman
ISBN-10: 0814404502
ISBN-13: 9780814404508
Are highbrow property-leveraging and growth concepts reminiscent of franchising and licensing reliable how you can develop your online business? increasingly more companies--across an ever-expanding spectrum of goods and services--are learning that sure, they're. Now, in a newly up-to-date revision of a booklet relied upon by means of millions of commercial executives, this is the strategic advisor you have been trying to find that can assist you create and deal with an effective, ecocnomic, and simple company development plan and utilize your intangible resources within the new millennium. hugely acclaimed because the perfect useful making plans advisor for early-stage and rapidly-growing companies, the 1st version of Franchising and Licensing spearheaded the good fortune of hundreds of thousands of latest businesses. This re-creation contains the most recent advancements and developments in franchising, licensing, and different development suggestions in response to strategic distribution partnering relationships with neighborhood assets who use their very own capital to accomplish development pursuits. With its transparent, specialist tips, you can select the easiest how one can: * steer clear of the typical pitfalls of franchising, licensing, joint ventures, distributorships, and different leveraged advertising constructions * comprehend the most important administration, operational, and criminal concerns excited by construction a good franchising application * leverage highbrow estate to penetrate new markets, extend marketplace percentage, and construct shopper and model loyalty Franchising and Licensing, moment version, is usually your key to minimizing the disputes that so frequently plague franchising and different partnering-based enterprise buildings. It demonstrates essentially the best way to specialize in caliber and coaching to make sure that volume and growth will persist with. It indicates you the way to construct a transparent dedication to caliber, equity, and powerful verbal exchange in a manner that pervades your entire actions. And it additionally offers precise, specialist suggestions via such an important parts of the company dating as safety of highbrow estate, box help, regulatory compliance, co-branding concepts, quality controls structures, mergers and acquisitions, overseas growth, or even litigation.
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Extra info for Franchising & Licensing: Two Ways to Build Your Business
Example text
Responsible franchising starts with an understanding of the strategic essence of the business structure. As Bob Gappe of Management 2000 has always taught, there are three critical components of the franchise system: (1) the brand, (2) the operating system, and (3) the ongoing support provided by the franchisor to the franchisee. The brand creates the demand, allowing the franchisee to initially obtain customers. The brand includes the franchisor's trademarks and service marks, its trade dress and decor, and all of the intangible factors that create customer loyalty and build brand equity.
P. cm. Includes resource directory and index. ISBN 0-8144-0450-2 1. Franchises (Retail trade) United States. 2. License agreements United States. I. Title. 8'708dc2198-41138 CIP © 1999 Andrew J. Sherman. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of AMACOM, an imprint of AMA Publications, a division of American Management Association, 1601 Broadway, New York, NY 10019.
Coleslaw? How is the sandwich to be served? What are the suggested price ranges for the sandwich? Does the condiment selected affect the price? What other products should be recommended to the customer when the sandwich is ordered? Now multiply the answers to these questions by the number of issues that must be addressed in order for the franchisee to properly operate the specific franchised business, and you begin to get a feel for the level of detail required. For example, the operations manual of a temporary services franchisor should emphasize hiring and recruiting techniques, sales training, interviewing and screening methods, development of referrals, fee structure, use and protection of the proprietary computer system and database, public relations, and administrative management.