By Mark Pendergrast
ISBN-10: 0465029175
ISBN-13: 9780465029174
Read Online or Download For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It PDF
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Extra info for For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It
Sample text
Woodruff and his friend Robert W. Schwab discussed Helen Kaiser’s allure as they sat outside her home. “Well,” Woodruff said, “I think I’ll go propose to her right now,” awaiting a protest. “Go ahead,” Schwab answered, feigning lack of interest. When Woodruff returned a few minutes later, he said, “She turned me down. ” Schwab did, later becoming my maternal grandfather. If Woodruff had married her, perhaps I would be a wealthy man today—or I might not be here at all, since Woodruff, who directed Coca-Cola’s fortunes from 1923 until his death in 1985, had no children.
Coca-Cola is not an essential, as we would like it to be. It is an idea—it is a symbol—it is a mark of genius inspired. —Letter from advertising man William C. D’Arcy ~ March 24, 1959 ~ Please, Mr. Kahn, you’ve written some excellent articles and profiles, but why all this effort spent on Coca-Cola? I can’t conceive that it could be interesting to enough people to be worth your using all that paper, all those thousands of words, and hours of labor to write it. In addition, I consider it a most noxious drink.
The railroad became the symbol and engine of powerful change, allowing the creation of national markets for goods. The pace was so overwhelming that it generated concern over a new disease characterized by neurotic, psychosomatic symptoms. ” In general, Beard noted, overwork, the strain of economic booms and busts, repression of turbulent emotions, and too much freedom of thought contributed to a high state of nerves. ” Coca-Cola emerged from this turbulent, inventive, noisy, neurotic new America.