By Jason D. O'Grady
Two men named Steve, operating in a storage, created a prototype computing device designed to be varied in a fashion nobody notion attainable: it might be effortless to take advantage of. these Steves, one now a billionaire and nonetheless on the head of Apple, not just succeeded with that product, yet additionally they broke flooring within the company global in methods few notion attainable: They proved you couldn't simply rejoice at paintings, yet pursuing a capitalist dream might be hip. How did Apple do it? How did it pass from making desktops that made a distinction yet now not a lot of a dent within the total marketplace to making a tool (the iPod) and a song provider (iTunes) that has replaced the best way we purchase and adventure track? and the way did the Macintosh and its successors seize the hearts and minds of desktop clients so deeply that being a Mac individual makes you a member of a unique membership? that is what this ebook is all about.
As writer Jason D. O'Grady exhibits, Apple is an extraordinary company―one that's not afraid to consider a destiny that doesn't exist and switch it into fact. Critics have written Apple off repeatedly, but it rises from the ashes to astound the critics and enjoyment its buyers. that isn't good fortune or happenstance―it's imaginative and prescient, commitment, and endurance. along with delighting Apple aficionados, this ebook will motivate scholars desirous to release a enterprise profession or paintings within the know-how zone. Apple hasn't ever been afraid to chart its personal course, and readers will study what makes the corporate tick.
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Extra resources for Apple Inc. (Corporations That Changed the World)
Jobs continued to attend meetings of the Hewlett-Packard Explorer Club and decided to build a frequency counter. One day when in need of some parts for his project, he called Bill Hewlett, co-founder of HewlettPackard, by looking him up in the Palo Alto white pages. After about a 20-minute chat, Steve had his parts, and Hewlett was so impressed by the 15-year-old’s bravado, he offered him a summer job assembling frequency counters at HP. Steve never did finish his own counter, but that didn’t matter because he was in heaven working at HP.
Then in 2005 it announced the Mac mini, the smallest and least expensive Mac ever. In 2007, the company launched the Apple TV set-top box and the revolutionary iPhone. In 2008, it released the thinnest notebook in the world, the MacBook Air. And after shipping millions of Macs with G3, G4, and G5 chips from IBM and Motorola, Apple announced a switch to Intel processors in 2005 and completed the changeover by 2006. Apple marketed the Mac as the hub of the digital lifestyle and designed it to manage the flood of electronic gadgets and gizmos that were coming to the market.
In addition to keeping flagship products current and fashionable, Cupertino continued to innovate, pushing the stock price higher and higher. After simplifying its hardware strategy to two major markets (consumer and professional) and two product lines (notebook and desktop), Apple was ready to branch out. In 2002, it released the Xserve, its first serious attempt at a server. Then in 2005 it announced the Mac mini, the smallest and least expensive Mac ever. In 2007, the company launched the Apple TV set-top box and the revolutionary iPhone.